Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers by Matt Bertram. The missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers. Yes, traffic is very important for getting your prospects to find you online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a “Trusted Advisor”.
In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects as well as increase your web presence, dominate your niche, and generate more leads online than ever before!
These are not untested theories, or rehashed ideas but strategies and tactics that Matt has personally helped implement for hundreds of clients and entrepreneurs, including:
Understanding the science behind credibility – a factual basis to generate trust A blueprint to creating the reputation you want others to see online The hidden concepts behind affinity audiences, attraction marketing, and cause-based selling Case studies and real-world examples of people and businesses that achieved significant success through brand building A step-by-step explanation of how to build authority using the best tools, platforms, and resources online Why achieving a “Trusted Advisor Status,” SERP stacking, and the celebrity effect is so important Brand new ways you can use social media, paid ads, email automation and more Matt Bertram is a trainer, local keynote speaker and consultant in Digital Marketing and Social Selling. He is currently the Co-host of the most popular SEO podcast on iTunes and Ahrefs called, “The Unknown Secrets of Internet Marketing.” He is COO at eWebResults, a top internet marketing agency since 1999.
About the author: Matt Bertram is a trainer, author, local keynote speaker and consultant in Digital Marketing and Social Selling. He is currently the Co-host of the most popular SEO Podcast on iTunes and Ahrefs. He is COO at eWebResults, a top internet marketing agency since 1999. As a lead Digital Marketing Strategist, Matt has led online marketing programs in Web Design, Sales Funnels, Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Social Media Marketing Strategy, and Recruiting Strategies. He currently manages over $1.8 million in advertising dollars for clients.
Matt is a Google Partner with Google AdWords, Mobile, YouTube, Shopping, and Analytics Certifications, and has a strong track record of creating positive ROI with paid advertising for clients in a variety of different verticals. He has also consulted in the area of online personal branding for C-levels, Sales Directors, Realtors, and MLM Professionals. As a Digital Marketing Trainer and certified personal consultant, Matt Bertram has co-developed workshops in the areas of SEO Basics, Advanced SEO Marketing Techniques, Social Selling, PPC and more.
Also, Matt is a Talent Acquisition Professional with over ten years of experience in sourcing and recruiting for positions for startup to Fortune 100 technology companies mainly in oil and gas and healthcare sectors through cold market strategies. Matt is an expert in the development of near-term recruitment strategies to source and attract, screen, and select the most qualified candidates for difficult-to-fill positions.